SAN DIEGO, Sept. 02, 2026 (GLOBE NEWSWIRE) — Quick Custom Intelligence (QCI), a leader in unified technology for casino resorts, today announced a new trip-based capability within QCI Host and QCI Marketing. The sophisticated algorithmic overlay allows casino resorts to define, analyze, and act on different types of guest trips while continuing to use QCI’s existing visit-based capabilities.
Casino marketing has traditionally measured player activity through individual visits. Because today’s casino resorts encompass gaming, hotel, dining, entertainment, and other amenities, however, a visit alone may not reflect the full scope or value of a guest’s experience.
QCI’s new trip-based logic connects activity across the resort and treats it as one complete trip. Properties can define different trip types—including local, drive-market, fly-in, hotel, and non-hotel trips—and evaluate the guest’s combined activity across gaming, lodging, dining, and other experiences.
“Guests experience a resort as a complete trip, not as a series of disconnected transactions,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI. “This capability gives host and marketing teams the flexibility to understand that full experience and build programs around the way guests actually engage with the property.”
The underlying calculation recognizes that multiple casino visits, a hotel stay, and dining activity may all be part of one trip, ensuring the analytical denominator remains one rather than treating each interaction separately. Working alongside QCI’s existing visit-based capabilities, this trip-based approach allows properties to analyze visits, trips, or both, and enables host and marketing teams to segment guests, evaluate performance, and run programs based on the complete trip.
The new capability is part of QCI’s continued development of a unified operating platform that connects activity across the casino resort and turns complex data into practical workflows for frontline and operational teams.
ABOUT QCI
Quick Custom Intelligence, Inc. is an agentically run technology business where agentic technology has managed nearly every aspect of its operations. Applying this agentic platform, QCI delivers and supports its AGI Platform and QCI Resorts™, the Unified Business Platform for Resorts. Deployed across more than 325 casino resorts throughout North America, Australia, New Zealand, Canada, Latin America, and Europe, QCI’s technology supports more than $42 billion in annual gross gaming revenue.
QCI is leading the industry’s transition beyond fragmented software stacks, integrations, and data warehouses toward a single real-time system for resort operations. Built specifically for gaming and hospitality, QCI Resorts is a unified hospitality, food and beverage, marketing, loyalty, guest engagement, operations, and enterprise platform supporting a common AI layer, while gaming systems remain integrated. The result is a foundation for real-time operational intelligence, natural language operations, and agentic AI across the casino resort enterprise.
QCI was co-founded by Dr. Ralph Thomas and Andrew Cardno and is headquartered in San Diego, with offices across North America. Main phone number: (858) 299.5715. Learn more at qci.ai.
ABOUT DR. RALPH THOMAS
Dr. Ralph Thomas is the Co-Founder and Chief Executive Officer of Quick Custom Intelligence. Ralph is a product visionary in applied analytics and the founder of two companies that deliver solutions in casino gaming, education, and adult learning. As a gaming industry veteran, Dr. Thomas has substantial experience implementing analytics into single and multi-property gaming companies to drive tangible and measurable gains to the bottom line and has built business intelligence tools for multibillion-dollar casinos. Dr. Thomas is co-author of 16 books and over 80 articles on applied analytics and data science in gaming, an inventor on dozens of patents, and understands gaming from raw data up through casino operations, giving him a unique, 360-degree view of the industry.
