The YouTube teen comedy “The Normal MFer,” from CC0 Studios, Lawl (aka Joe McNaney), Alex Orrelle (“Space Jam: A New Legacy”), and The Hive Studio, posted major audience growth throughout its first season, including a 619% increase in organic reach (944,000), 1,804% increase in watch time (31,000 hours) and a 330% increase in new viewers (890,000) across its ten-episode first season.
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Animated YouTube teen comedy “The Normal MFer,” produced by CC0 Studios, Lawl (aka Joe McNaney), Alex Orrelle and The Hive Studio.
CC0 and The Hive Studio partnered with the AI audience simulation platform Chronicle Media to help expand organic reach for “The Normal MFer.” Tasked with discovering and attracting new viewers while further building “The Normal MFer’s” growing fandom, Chronicle deployed its autonomous social growth technology to identify high-value audience cohorts, drive new viewers to the series’ YouTube channel, increase engagement and accelerate audience growth over a three month period.
Chronicle identified previously underserved audience segments, including 13-to-34-year-old male audiences and viewers of leading animation, horror and dark-fantasy channels such as Adult Swim, Solar Opposites and Rick & Morty, helping drive sustained organic growth from “The Normal MFer’s” premiere through the season one finale. Between episodes one and ten, organic reach increased by as much as 619%, new viewers increased 330% and watch time increased by 1,804%. Viewing of “The Normal MFer” also grew steadily across multiple devices during season one, particularly connected TVs, driven by Chronicle’s audience discovery and content optimization capabilities.
“The Normal MFer’ shares similar origins with ‘Backrooms’ – a kernel of an idea that began as a meme on 4chan and quickly found meaningful audiences on YouTube. Today’s creators now have the freedom to build and establish passionate fandoms across social media, representing a new model and pathway to mainstream success,” said Lawl and Orrelle. “With ‘The Normal MFer,’ Chronicle’s tech helped a project that began as a meme-driven, irreverent take on teen angst and online subculture find its audience and emerge as a breakout success on YouTube.”
“The Normal MFer” centers on a terminally online man’s desire to grow up against the forces that keep him from leaving home: video games, web-influencers, unreasonable wealth expectations, social anxieties, a disappointed father, a mother who treats him like he’s 11 and pets who secretly harvest his data for an AI startup. The series was created by Alex Orrelle (“Space Jam: A New Legacy”), who serves as Showrunner and Supervising Director, and CC0 Studios founder Lawl, and is written by Emmy Award nominee Jennifer Skelly (“The Lion Guard”), with Amit Russell Gicelter’s The Hive Studio producing.
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