Sunrise Produce, a leading wholesale produce distribution company based in Southern California, announced today its acquisition of Family Tree Produce, a family and minority-owned business that has been serving southern California for more than five decades. This strategic acquisition allows further expansion of Sunrise’s local footprint in Anaheim to become the city’s largest produce distributor and one of the leading produce distributors in Southern California. Terms of the transaction were not disclosed.
The transaction expands Sunrise’s sourcing and distribution capabilities while building on the strengths that have made both companies trusted partners to wholesale customers throughout the region.
“This acquisition represents an important step in our long-term growth strategy,” said David Sapia, president and CEO of Sunrise Produce. “We have always admired Family Tree’s business and culture, and because we are complementary brands, our combined relationships and sourcing networks position us to deliver the best customer experience in the produce industry.”
A popular chef, restaurant owner, and food industry expert, Fidel Guzman began Family Tree Produce in 1975 after immigrating from Mexico. Under his leadership, the company has grown to serve large customers, such as Disneyland and Costco.
“For five decades, we have delivered for our customers and community with great enthusiasm and pride, and have long respected Sunrise as a like-minded peer in our industry and local ecosystem,” said Guzman. “Our values and philosophy are very much aligned, and we’re looking forward to the next chapter of Family Tree.”
Southern California serves as one of North America’s most important produce distribution hubs, connecting growers, importers, wholesalers and retailers throughout the western United States. Sunrise Produce has been expanding its footprint in the region to meet wholesale demands, beginning with its 2024 acquisition of Moceri Produce in San Diego, and followed by its 2026 move from Fullerton to a larger, more modern facility in Anaheim.
“We are focused on strategic acquisitions that enable us to expand sourcing networks, strengthen logistics capabilities and improve service levels while navigating challenges such as labor shortages, transportation costs and weather-related supply disruptions,” Sapia said. “Sunrise is excited to welcome Family Tree members and customers to our Sunrise family. With a mutual passion for delivering a diversified product offering, we remain committed to the strongest levels of quality, service and value for our customers.”
Calabasas Capital advised Family Tree.
To learn more, visit sunriseproduce.com.
About Sunrise Produce
Sunrise Produce is recognized as the leading wholesale produce distribution company in Southern California, providing customers across the specialty and white tablecloth restaurant and resort, education, healthcare and retail sectors with the freshest produce and perishable foods available. For more than three decades, Sunrise Produce has fostered lasting relationships with the most reputable growers in the industry, ranging from wholesale commodity growers, organic growers, and local family farmers supporting local sustainable growth. Through deep industry knowledge, a passionate work ethic and customized approach, Sunrise Produce delivers a diversified product offering with the strongest levels of quality, service and value to its customers.
For further information, visit www.sunriseproduce.com and follow us @Sunriseproducecompany on LinkedIn, Facebook and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260701334141/en/
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